Background
Kartik Sourcing manufactures innovative fabrics across Asia but relied on offline reputation. They needed a credible web presence that explains capabilities to buyers before they pick up the phone — on desktop and mobile.
Business Opportunity
An informative, trustworthy site would shorten sales cycles: prospects arrive pre-educated on product range and quality, and the contact form captures intent the team can follow up on.
Proposed Solution
I designed a straightforward B2B site — company story, product categories, proof points, and a prominent enquiry flow — optimised for scanning by procurement teams on any device.
My role & UX approach
- Scoped content with stakeholders — what buyers ask first vs. what supports trust
- Structured IA around product lines and manufacturing strengths
- Designed responsive layouts with photography-forward product sections
- Placed contact and enquiry CTAs at natural decision points in the scroll journey
Website design
Outcomes
- 32 qualified enquiries in the first month after launch
- Office visitors arrived with baseline product knowledge — shorter intro meetings
- Fewer repetitive phone queries handled by the front desk