Background
Aksa Insights combines business intelligence and data science for clients who need actionable advice — not just dashboards. Their site had to communicate technical depth in language business leaders understand.
Business Opportunity
A clear digital presence would support inbound leads, help prospects self-qualify, and differentiate Aksa from generic analytics vendors.
Proposed Solution
I structured the site around outcomes — discover hidden insights, get actionable recommendations — with wireframes first to validate content hierarchy before visual polish.
My role & UX approach
- Captured requirements and translated service lines into scannable page sections
- Wireframed desktop IA focusing on credibility, case-style proof, and contact conversion
- Extended designs to tablet and mobile without losing the sense of analytical rigour
- Used restrained visual language — data-inspired without clichéd chart clutter
Wireframes
Responsive UI
